The Analysis of the Interactive Relationship Between Modern pop music and college students' Value Orientation in Mainland China

Pop music exerts influence on college students'value orientation because of its intrinsic characteristics. The interconnectivity of its entertainment and consumption leave a mark on the orientation of their entertainment and consumption, the interplay of its popularity and pleasantness on their aesthetic orientation, and the co-existence of its being mainstream and non-mainstream on their cultural preference. Meanwhile, campus folk songs have become a by-product of the students'value orientation towards pop music. It is argued in the paper that the government's participation, self-awareness of music composers, and pop music education in the college play critically important roles in the promotion of positive interaction between popular music and college students' value orientation.