LIU Xuan-ru, WANG Hai-ming, WANG Si-qi. On A New Form of Advertisement Communication:Industrial Advertisement[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2015, 17(1): 97-101,124. DOI: 10.3969/j.issn.1009-1912.2015.01.016
Citation: LIU Xuan-ru, WANG Hai-ming, WANG Si-qi. On A New Form of Advertisement Communication:Industrial Advertisement[J]. JOURNAL OF NANCHANG HANGKONG UNIVERSITY(SOCLAL SCIENCES), 2015, 17(1): 97-101,124. DOI: 10.3969/j.issn.1009-1912.2015.01.016
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On A New Form of Advertisement Communication:Industrial Advertisement

    Abstract
  • Seven years of observation on CCTV Golden Ad can find such as tourism industrial Ad and based on the empirical analyses, the article elaborated the connotation and extension of industrial Ad, and suggested industrial Ad was a new macro form of advertising communication which would open up new research areas on advertisement theory.
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